Soft Era
Era 01 / Soft
Era 01 · The Soft Era · Out Now

TheSoft
Era

Blush pink. Transparent lace. 100% human hair. The era where softness stops apologising.
Enter the Soft Era → Watch the Movement From R 3,400.00
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Delivery in 14 days
100% Human hair
20-day returns
Ships nationwide

This is the era where softness becomes strength.

Where colour is confidence. Made for reinvention, gentleness, and quiet power.

01 · The Campaign

She, in blush

Drag to explore →
The Feature 01
The Feature
The Gaze 02
The Gaze
The Lace 03
The Lace
The Profile 04
The Profile
Resting 05
Resting
The Bloom 06
The Bloom
Together 07
Together
The Duo 08
The Duo
Her Era 09
Her Era
The Statement
Soft doesn't mean small. Soft means powerful.
— The Details —
Soft Era
Side view
Back view
Models are shown wearing the 28″ and 14″ lengths.
Era 01 · Soft

The Soft Era

Transparent Lace · 100% Brazilian Human Hair · 180% Density · 12″–28″ · Soft Blush Pink
From R 3,400.00
Ships nationwide
Arrives unstyled and ready to become yours. The looks shown are styled for the campaign. Every era is fully customisable, cut, colour and all.
Delivery14 working days · nationwide
Returns30-day easy returns
The fitOne size · adjustable cap
Secure checkout · Powered by YocoVisaMastercardAmex
Questions before you enter
Does it come styled like the photos?
Every era arrives unstyled and ready to become yours. The looks in the campaign are styled for the shoot. Your wig is fully customisable, so you can cut, colour and style it exactly how you want, or take it to your stylist.
What is it made of?
100% Brazilian human hair on an HD transparent lace cap at 180% density. It can be washed, heat-styled, coloured and reused, just like your own hair.
Will it fit me?
Yes. It comes in one size with an adjustable cap, elastic straps and combs, so it sits securely and comfortably on most head sizes without any measuring.
Delivery and returns?
Shipped nationwide in 14 working days. Unworn eras can be returned within 30 days. Secure checkout powered by Yoco, with Visa, Mastercard and Amex.
— Why this doesn't look like a wig —
02 · The Craft

Why she never reads as a wig

01
Melted lace
HD transparent lace that disappears into the skin, no visible line.
02
Pre-plucked hairline
Pre-plucked, baby-haired, styled to fall like it grew there.
03
Silky realism
100% human hair that moves, catches light, and takes heat.
04
Beginner friendly
Glueless-ready construction. She goes on in minutes.
03 · The Movement

Watch her move

Campaign film
Campaign film
Soft Era · Film
00:00 / 00:42
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Every woman has eras.
Era 01 — The Character

She is not becoming softer. She is becoming herself.

The Soft Era is the first chapter of WIG ERA, a blush-pink human-hair wig built for the woman who is done shrinking. She is not the loudest in the room, she is the one you remember after you leave it. Soft is not a smaller version of strong. It is strength that stopped performing, that no longer needs the volume up to be felt.

Cut from 100% human hair on an HD transparent lace, the Soft Era melts into the skin with a natural, pre-plucked hairline and 180% density that moves, catches light and takes heat. Available from 18 to 30 inches in a soft blush pink, she is glueless-ready and goes on in minutes, so the transformation is yours whenever you want it.

She is healing. She is choosing herself, out loud, in blush pink, on her own timeline, and she is not asking anyone to keep up. This is not a wig. It is the day she decided. Enter the Soft Era, the first of many, and become her.

04 · The Universe

Explore the other eras

The Ice EraEra 02 · Out NowThe Ice Era The Bold EraEra 03 · Out NowThe Bold Era
Soft EraR 3,400.00