The Colour Analysis

Which era are you in?

Twelve questions about your skin, your style and how you want to feel when you walk in. We'll tell you which era is yours, and show you why.

The method

How the analysis works

Not a photo scan. Twelve questions a stylist would ask, in daylight. We show how every answer was read. It is where we would start, never a verdict.

How we read your answers

A phone camera cannot read undertone. It corrects white balance on its own, indoor light shifts colour, and make-up and filters change what it sees. So we ask the questions a stylist would, in daylight.

Your skin, and what you want

Your skin is how well each colour sits against your undertone. Your style and mood are what you want from it: how you dress, how you do your make-up, how far you want to go from your natural look. Your skin counts for 40% of the result and your style and mood for 60%. Undertone is where we start, never the verdict.

The twelve questions

StageQuestionWhat it reads
Your skinGold or silver jewellery?Undertone
Your skinHold white, then cream, up to your bare face.Undertone
Your skinWhen you buy foundation or concealer, which undertone do you pick?Undertone
Your skinIn strong sun, what does your skin do?Undertone (counts for less)
Your skinWhich swatch is closest to your skin?Depth, used for contrast tips only
Your styleWhat do you wear most?Style
Your styleWhat is your makeup on a normal day?Style
Your styleWhere will you wear it most?Style
Your moodWhich sounds most like you right now?Mood (the heaviest single question)
Your moodWhen you walk into a room, you want people to...Mood
Your moodHow far from your natural look do you want to go?Mood
One last thingWhat would you want to know before you decide?Not scored. Changes the reassurance you see

Every scored question has an "I cannot tell" or "not sure" option, so nobody has to guess. Jewellery, white against cream and foundation shade count the most. Sun reaction counts for less, because it says more about how much melanin you have than about undertone.

How the result is worked out

Undertone. We add up your undertone answers into warm, cool and neutral. The biggest share wins. If none reaches 45%, or warm and cool tie, we call it mixed signals and read you as neutral. We only call an undertone strong when at least three tests were answered and at least 65% of the weight points the same way.

Your skin, era by era. Each era has a natural affinity with each undertone, taken from our guide to which wig colour suits your skin tone. Soft sits easiest on warm skin, Ice completes cool skin, and Bold works on cool skin and on warm skin when styled warmer. Neutral skin can wear all three.

Your style and mood, era by era. Your style and mood answers are added up for Soft, Ice and Bold. The mood question counts the most of any single question, because it is the one that is most about you.

The verdict. Your skin and your style and mood are blended 40 and 60 into a percentage for each era, and the percentages always add up to 100. If the top two are within 6 points, it is a close call. If all three are within 6 points, it is an open field and any era will suit you.

Make it work. If your top era sits against your undertone, for example Ice or Bold on warm skin, or Soft on cool skin, we say so and show you how to wear it as a deliberate contrast.

What it cannot do

It cannot see your skin, and the weights are our judgement, not a laboratory measurement. Treat the result as a place to start. You can choose any era.

Good to know

Questions, answered

How do I find my undertone?

Undertone is the quiet colour under your skin, and it is separate from how light or deep your skin is. In daylight, hold gold and silver jewellery against bare skin, hold crisp white and then cream up to your face, check which undertone you buy in foundation, and think about how your skin reacts to strong sun. The analysis asks you each of these and combines the answers, so you do not have to decide on your own.

Which wig colour suits me?

It depends on how a colour sits against your undertone and on what you want from it. The analysis weighs skin fit at 40% and your style and mood at 60%, then shows how your answers split across Soft (blush pink), Ice (powder blue) and Bold (cherry red). If two are close, either will work.

Can I wear a colour that does not match my undertone?

Yes. Undertone tells you where to start, not what you are allowed to wear. When your result sits against your undertone, the analysis says so and shows how to style it as a deliberate contrast, for example gold jewellery and a warmer lip with Bold on warm skin.

Does my skin depth change the result?

No. Your depth, from lightest to deepest, only changes the styling advice, such as how much contrast to expect between the colour and your skin. It never rules a colour out.

Is the Colour Analysis free?

Yes. It is free, takes about two minutes and needs no account or email address. You see your full result straight away.

What happens to my answers?

The analysis runs in your browser, and your answers are kept there for the session so a refresh does not lose them. We never ask for your name or email address. We record anonymous usage totals, such as which era people are matched to, through our analytics, so we can improve the analysis.