THE ICE ERA.

WIG ERA is a luxury colour-focused hair house, and the Ice Era is its coldest, calmest chapter. Where most blue wigs shout, this one whispers. The powder ice blue was mixed to read as composure rather than costume, an off-duty, expensive kind of cool that looks as at home in a boardroom as it does on a night out.

Every Ice Era wig is made from 100% human hair on a transparent lace front, so the hairline melts into the skin and reads as your own. At 180% density it is full without being heavy, and because it is real hair it can be worn again and again with the right care. It comes in one size with an adjustable cap, elastic straps and combs, so it fits most head sizes comfortably with no measuring.

The looks you see in the campaign are styled for the shoot. Your wig arrives unstyled and ready to become yours, so you can part it, or take it to your stylist and make it your own. Available from a 12 inch bob to a 30 inch length, it ships free across South Africa and arrives within fourteen working days of payment, with thirty day returns on unworn pieces with the tags on and the lace uncut. Secure checkout is powered by Yoco, with Visa, Mastercard and Amex.

This is not a wig. It is an era. Cool, composed, untouchable.